diff --git a/internal/phraser/acks.go b/internal/phraser/acks.go
index 20c0be4..f26f302 100644
--- a/internal/phraser/acks.go
+++ b/internal/phraser/acks.go
@@ -16,6 +16,8 @@ import (
 	"log"
 	"math/rand"
 	"sync"
+
+	"github.com/kami/maven/internal/say"
 )
 
 //go:embed ack_ru_v1.json
@@ -65,7 +67,7 @@ var ackKeys = []string{
 
 // ackFloor — the literal each key falls back to when the file is unusable.
 // These are the exact strings that lived in Go before this file existed.
-var ackFloor = registerFloor(map[string]string{
+var ackFloor = say.RegisterFloor(map[string]string{
 	AckFact:          "записала факт.",
 	AckFactKey:       "отметила: {key}",
 	AckFactValue:     "отметила: {key} = {value}",
@@ -93,12 +95,12 @@ var ackFloor = registerFloor(map[string]string{
 })
 
 // Acks picks a hand-written Russian acknowledgement. Safe for concurrent use.
-type Acks struct{ d *deck }
+type Acks struct{ d *say.Deck }
 
 // LoadAcks reads the embedded file. Pass a source to make the picking
 // reproducible in tests; nil seeds from the clock.
 func LoadAcks(src rand.Source) (*Acks, error) {
-	d, err := loadDeck(ackJSON, AckSchemaVersion, ackKeys, ackFloor, src)
+	d, err := say.Load(ackJSON, AckSchemaVersion, ackKeys, ackFloor, src)
 	if err != nil {
 		return nil, err
 	}
@@ -109,7 +111,7 @@ func LoadAcks(src rand.Source) (*Acks, error) {
 		{AckFactKey, "{key}"}, {AckFactValue, "{key}"}, {AckFactValue, "{value}"},
 		{AckAct, "{fn}"}, {AckTask, "{text}"}, {AckTaskUrgent, "{text}"},
 	} {
-		if err := d.requirePlaceholder(req.key, req.ph); err != nil {
+		if err := d.RequirePlaceholder(req.key, req.ph); err != nil {
 			return nil, err
 		}
 	}
@@ -117,7 +119,7 @@ func LoadAcks(src rand.Source) (*Acks, error) {
 }
 
 // deck reads through a nil *Acks, which is the unloadable-file case.
-func (a *Acks) deck() *deck {
+func (a *Acks) deck() *say.Deck {
 	if a == nil {
 		return nil
 	}
@@ -127,11 +129,11 @@ func (a *Acks) deck() *deck {
 // Say returns one line for key, with his data filled into the frame. Pass nil
 // when the entry takes none.
 func (a *Acks) Say(key string, vars map[string]string) string {
-	return a.deck().text(key, vars)
+	return a.deck().Text(key, vars)
 }
 
 // Variants returns every line the file can produce, for the persona scorer.
-func (a *Acks) Variants() []string { return a.deck().variants() }
+func (a *Acks) Variants() []string { return a.deck().Variants() }
 
 var (
 	ackOnce sync.Once
@@ -158,5 +160,5 @@ func Ack(key string, vars map[string]string) string { return DefaultAcks().Say(k
 // IsAck reports whether text is a line key could have produced. For the daemon
 // tests, which can no longer compare against one literal.
 func IsAck(key string, vars map[string]string, text string) bool {
-	return DefaultAcks().deck().matches(key, vars, text)
+	return DefaultAcks().deck().Matches(key, vars, text)
 }
diff --git a/internal/phraser/acts.go b/internal/phraser/acts.go
index a15b181..affa7d4 100644
--- a/internal/phraser/acts.go
+++ b/internal/phraser/acts.go
@@ -16,6 +16,8 @@ import (
 	"log"
 	"math/rand"
 	"sync"
+
+	"github.com/kami/maven/internal/say"
 )
 
 //go:embed acts_ru_v1.json
@@ -74,7 +76,7 @@ var actKeys = []string{
 
 // actFloor — the literal each key falls back to when the file is unusable.
 // These are the exact strings that lived in Go before this file existed.
-var actFloor = registerFloor(map[string]string{
+var actFloor = say.RegisterFloor(map[string]string{
 	ActDone:          "готово.",
 	ActDoneOut:       "готово: {out}",
 	ActDoneEntity:    "команда выполнена для {name}.",
@@ -112,12 +114,12 @@ var actFloor = registerFloor(map[string]string{
 })
 
 // Acts picks a hand-written Russian act reply. Safe for concurrent use.
-type Acts struct{ d *deck }
+type Acts struct{ d *say.Deck }
 
 // LoadActs reads the embedded file. Pass a source to make the picking
 // reproducible in tests; nil seeds from the clock.
 func LoadActs(src rand.Source) (*Acts, error) {
-	d, err := loadDeck(actJSON, ActSchemaVersion, actKeys, actFloor, src)
+	d, err := say.Load(actJSON, ActSchemaVersion, actKeys, actFloor, src)
 	if err != nil {
 		return nil, err
 	}
@@ -133,7 +135,7 @@ func LoadActs(src rand.Source) (*Acts, error) {
 		{AttentionNoneEntity, "{name}"}, {AttentionListEntity, "{name}"},
 		{AttentionListEntity, "{items}"}, {AttentionFailEntity, "{name}"},
 	} {
-		if err := d.requirePlaceholder(req.key, req.ph); err != nil {
+		if err := d.RequirePlaceholder(req.key, req.ph); err != nil {
 			return nil, err
 		}
 	}
@@ -141,7 +143,7 @@ func LoadActs(src rand.Source) (*Acts, error) {
 }
 
 // deck reads through a nil *Acts, which is the unloadable-file case.
-func (a *Acts) deck() *deck {
+func (a *Acts) deck() *say.Deck {
 	if a == nil {
 		return nil
 	}
@@ -150,11 +152,11 @@ func (a *Acts) deck() *deck {
 
 // Say returns one line for key, with the names filled into the frame.
 func (a *Acts) Say(key string, vars map[string]string) string {
-	return a.deck().text(key, vars)
+	return a.deck().Text(key, vars)
 }
 
 // Variants returns every line the file can produce, for the persona scorer.
-func (a *Acts) Variants() []string { return a.deck().variants() }
+func (a *Acts) Variants() []string { return a.deck().Variants() }
 
 var (
 	actOnce  sync.Once
@@ -180,5 +182,5 @@ func A(key string, vars map[string]string) string { return DefaultActs().Say(key
 
 // IsA reports whether text is a line key could have produced, for the tests.
 func IsA(key string, vars map[string]string, text string) bool {
-	return DefaultActs().deck().matches(key, vars, text)
+	return DefaultActs().deck().Matches(key, vars, text)
 }
diff --git a/internal/phraser/eval/fallbacks_test.go b/internal/phraser/eval/fallbacks_test.go
index 4498bd6..481776b 100644
--- a/internal/phraser/eval/fallbacks_test.go
+++ b/internal/phraser/eval/fallbacks_test.go
@@ -8,9 +8,10 @@ import (
 	"github.com/kami/maven/internal/phraser"
 )
 
-// TestFallbackPersona scores every line in every hand-written line family on the persona checks the nudges already pass. These lines are
-// heard out loud and they live in a JSON file now, so a reworded variant that
-// says "рад" or "вы" would otherwise reach him with nothing in between.
+// TestFallbackPersona scores every line in every hand-written family on the
+// persona checks the nudges already pass. These lines are heard out loud and
+// they live in a JSON file now, so a reworded variant that says "рад" or "вы"
+// would otherwise reach him with nothing in between.
 //
 // Only the persona checks run. Mood and topic belong to a nudge, and these are
 // not nudges.
diff --git a/internal/phraser/failure_test.go b/internal/phraser/failure_test.go
index 714acc0..28636fe 100644
--- a/internal/phraser/failure_test.go
+++ b/internal/phraser/failure_test.go
@@ -13,7 +13,7 @@ import (
 // fallbacks_ru_v1.json break Go tests, which is the coupling this file removed.
 func isFallback(t *testing.T, key, sources, got string) bool {
 	t.Helper()
-	return DefaultFallbacks().deck().matches(key, map[string]string{"sources": sources}, got)
+	return DefaultFallbacks().deck().Matches(key, map[string]string{"sources": sources}, got)
 }
 
 // A dead server must be distinguishable from bad phrasing. Both PhraseChat and
diff --git a/internal/phraser/fallbacks.go b/internal/phraser/fallbacks.go
index a9c7058..8df4d15 100644
--- a/internal/phraser/fallbacks.go
+++ b/internal/phraser/fallbacks.go
@@ -15,6 +15,8 @@ import (
 	"log"
 	"math/rand"
 	"sync"
+
+	"github.com/kami/maven/internal/say"
 )
 
 //go:embed fallbacks_ru_v1.json
@@ -39,7 +41,7 @@ var fbKeys = []string{fbChat, fbQueryUnknown, fbQuerySources, fbWorldGap}
 
 // hardFloor — the literal each key falls back to when the file is unusable.
 // These are the exact strings that lived in Go before this file existed.
-var hardFloor = registerFloor(map[string]string{
+var hardFloor = say.RegisterFloor(map[string]string{
 	fbChat:         "даже не знаю, что сказать.",
 	fbQueryUnknown: "не знаю.",
 	fbQuerySources: "вот что я нашла: {sources}",
@@ -47,24 +49,24 @@ var hardFloor = registerFloor(map[string]string{
 })
 
 // Fallbacks picks a hand-written Russian fallback line. Safe for concurrent use.
-type Fallbacks struct{ d *deck }
+type Fallbacks struct{ d *say.Deck }
 
 // LoadFallbacks reads the embedded file. Pass a source to make the picking
 // reproducible in tests; nil seeds from the clock.
 func LoadFallbacks(src rand.Source) (*Fallbacks, error) {
-	d, err := loadDeck(fallbackJSON, FallbackSchemaVersion, fbKeys, hardFloor, src)
+	d, err := say.Load(fallbackJSON, FallbackSchemaVersion, fbKeys, hardFloor, src)
 	if err != nil {
 		return nil, err
 	}
 	// query_sources is the one entry whose whole job is to read something back.
-	if err := d.requirePlaceholder(fbQuerySources, "{sources}"); err != nil {
+	if err := d.RequirePlaceholder(fbQuerySources, "{sources}"); err != nil {
 		return nil, err
 	}
 	return &Fallbacks{d: d}, nil
 }
 
 // deck reads through a nil *Fallbacks, which is the unloadable-file case.
-func (f *Fallbacks) deck() *deck {
+func (f *Fallbacks) deck() *say.Deck {
 	if f == nil {
 		return nil
 	}
@@ -72,23 +74,23 @@ func (f *Fallbacks) deck() *deck {
 }
 
 // Chat — nothing usable came back on the chat path.
-func (f *Fallbacks) Chat() string { return f.deck().text(fbChat, nil) }
+func (f *Fallbacks) Chat() string { return f.deck().Text(fbChat, nil) }
 
 // Unknown — a question she cannot answer and will not guess at.
-func (f *Fallbacks) Unknown() string { return f.deck().text(fbQueryUnknown, nil) }
+func (f *Fallbacks) Unknown() string { return f.deck().Text(fbQueryUnknown, nil) }
 
 // FromSources — read back what she was handed, because phrasing it failed.
 func (f *Fallbacks) FromSources(sources string) string {
-	return f.deck().text(fbQuerySources, map[string]string{"sources": sources})
+	return f.deck().Text(fbQuerySources, map[string]string{"sources": sources})
 }
 
 // WorldGap — the world model is the one configured to answer and it is not
 // answering. Fixed wording: it names a specific gap, and a variant set here
 // would let "the big model is asleep" drift into "I don't know".
-func (f *Fallbacks) WorldGap() string { return f.deck().text(fbWorldGap, nil) }
+func (f *Fallbacks) WorldGap() string { return f.deck().Text(fbWorldGap, nil) }
 
 // Variants returns every line the file can produce, for the persona scorer.
-func (f *Fallbacks) Variants() []string { return f.deck().variants() }
+func (f *Fallbacks) Variants() []string { return f.deck().Variants() }
 
 // The process-wide instance. Package-level because these lines are needed on
 // paths that have no phraser to hand — cmd/mavend names the world gap without
@@ -129,10 +131,10 @@ func WorldGap() string { return DefaultFallbacks().WorldGap() }
 // IsUnknownFallback reports whether text is one of her "I do not know" lines.
 // The daemon tests read it to tell an answer from a shrug.
 func IsUnknownFallback(text string) bool {
-	return DefaultFallbacks().deck().matches(fbQueryUnknown, nil, text)
+	return DefaultFallbacks().deck().Matches(fbQueryUnknown, nil, text)
 }
 
 // IsSourcesFallback reports whether text is sources read back verbatim.
 func IsSourcesFallback(text, sources string) bool {
-	return DefaultFallbacks().deck().matches(fbQuerySources, map[string]string{"sources": sources}, text)
+	return DefaultFallbacks().deck().Matches(fbQuerySources, map[string]string{"sources": sources}, text)
 }
diff --git a/internal/phraser/query.go b/internal/phraser/query.go
index 638eefd..f99d2c1 100644
--- a/internal/phraser/query.go
+++ b/internal/phraser/query.go
@@ -16,6 +16,8 @@ import (
 	"log"
 	"math/rand"
 	"sync"
+
+	"github.com/kami/maven/internal/say"
 )
 
 //go:embed query_ru_v1.json
@@ -65,7 +67,7 @@ var queryKeys = []string{
 
 // queryFloor — the literal each key falls back to when the file is unusable.
 // These are the exact strings that lived in Go before this file existed.
-var queryFloor = registerFloor(map[string]string{
+var queryFloor = say.RegisterFloor(map[string]string{
 	QueryUnknown:      "не знаю.",
 	QueryOtherDay:     "про другой день так не отвечу — спроси целиком.",
 	QueryPersonalNone: "не знаю — не нашла у тебя такой записи.",
@@ -95,12 +97,12 @@ var queryFloor = registerFloor(map[string]string{
 })
 
 // Queries picks a hand-written Russian query line. Safe for concurrent use.
-type Queries struct{ d *deck }
+type Queries struct{ d *say.Deck }
 
 // LoadQueries reads the embedded file. Pass a source to make the picking
 // reproducible in tests; nil seeds from the clock.
 func LoadQueries(src rand.Source) (*Queries, error) {
-	d, err := loadDeck(queryJSON, QuerySchemaVersion, queryKeys, queryFloor, src)
+	d, err := say.Load(queryJSON, QuerySchemaVersion, queryKeys, queryFloor, src)
 	if err != nil {
 		return nil, err
 	}
@@ -111,7 +113,7 @@ func LoadQueries(src rand.Source) (*Queries, error) {
 		{QueryFound, "{text}"}, {QueryPageText, "{text}"}, {QueryFeedsNew, "{items}"},
 		{QueryWeatherNow, "{location}"}, {QueryWeatherNow, "{temp}"}, {QueryWeatherNow, "{condition}"},
 	} {
-		if err := d.requirePlaceholder(req.key, req.ph); err != nil {
+		if err := d.RequirePlaceholder(req.key, req.ph); err != nil {
 			return nil, err
 		}
 	}
@@ -119,7 +121,7 @@ func LoadQueries(src rand.Source) (*Queries, error) {
 }
 
 // deck reads through a nil *Queries, which is the unloadable-file case.
-func (q *Queries) deck() *deck {
+func (q *Queries) deck() *say.Deck {
 	if q == nil {
 		return nil
 	}
@@ -128,11 +130,11 @@ func (q *Queries) deck() *deck {
 
 // Say returns one line for key, with the values filled into the frame.
 func (q *Queries) Say(key string, vars map[string]string) string {
-	return q.deck().text(key, vars)
+	return q.deck().Text(key, vars)
 }
 
 // Variants returns every line the file can produce, for the persona scorer.
-func (q *Queries) Variants() []string { return q.deck().variants() }
+func (q *Queries) Variants() []string { return q.deck().Variants() }
 
 var (
 	queryOnce sync.Once
@@ -158,5 +160,5 @@ func Q(key string, vars map[string]string) string { return DefaultQueries().Say(
 
 // IsQ reports whether text is a line key could have produced, for the tests.
 func IsQ(key string, vars map[string]string, text string) bool {
-	return DefaultQueries().deck().matches(key, vars, text)
+	return DefaultQueries().deck().Matches(key, vars, text)
 }
diff --git a/internal/phraser/deck.go b/internal/say/deck.go
similarity index 78%
rename from internal/phraser/deck.go
rename to internal/say/deck.go
index 1f53745..7b43325 100644
--- a/internal/phraser/deck.go
+++ b/internal/say/deck.go
@@ -1,6 +1,9 @@
-package phraser
+package say
 
-// deck — the mechanics every family of hand-written Russian lines shares.
+// Package say holds the mechanics every family of hand-written Russian lines
+// shares. The families themselves live next to the code that speaks them.
+//
+// Deck — the mechanics every family of hand-written Russian lines shares.
 //
 // A family is one embedded JSON file: schema-versioned, several variants per
 // entry, never the same variant twice running, and a hard floor of Go literals
@@ -20,28 +23,28 @@ import (
 	"time"
 )
 
-// deckEntry — one line she can say, in as many wordings as the file gives.
-type deckEntry struct {
+// Entry — one line she can say, in as many wordings as the file gives.
+type Entry struct {
 	// Fixed — one variant, never picked between. For wording that must not
 	// drift from turn to turn, like a phrase naming one specific gap.
 	Fixed    bool     `json:"fixed"`
 	Variants []string `json:"variants"`
 }
 
-type deckFile struct {
-	SchemaVersion int                  `json:"schema_version"`
-	Name          string               `json:"name"`
-	Notes         []string             `json:"notes"`
-	Entries       map[string]deckEntry `json:"entries"`
+type file struct {
+	SchemaVersion int              `json:"schema_version"`
+	Name          string           `json:"name"`
+	Notes         []string         `json:"notes"`
+	Entries       map[string]Entry `json:"entries"`
 }
 
-// deck picks a line. Safe for concurrent use. A nil *deck answers from the
+// deck picks a line. Safe for concurrent use. A nil *Deck answers from the
 // floor, which is what an unloadable file leaves behind.
-type deck struct {
+type Deck struct {
 	mu    sync.Mutex
 	rnd   *rand.Rand
 	last  map[string]string
-	file  deckFile
+	file  file
 	keys  []string
 	floor map[string]string
 }
@@ -49,8 +52,8 @@ type deck struct {
 // loadDeck parses raw, checks the version and every required key, and seeds the
 // picker. Pass a source to make the picking reproducible in tests; nil seeds
 // from the clock.
-func loadDeck(raw []byte, version int, keys []string, floor map[string]string, src rand.Source) (*deck, error) {
-	var f deckFile
+func Load(raw []byte, version int, keys []string, floor map[string]string, src rand.Source) (*Deck, error) {
+	var f file
 	if err := json.Unmarshal(raw, &f); err != nil {
 		return nil, fmt.Errorf("parse: %w", err)
 	}
@@ -69,13 +72,13 @@ func loadDeck(raw []byte, version int, keys []string, floor map[string]string, s
 	if src == nil {
 		src = rand.NewSource(time.Now().UnixNano())
 	}
-	return &deck{rnd: rand.New(src), last: map[string]string{}, file: f, keys: keys, floor: floor}, nil
+	return &Deck{rnd: rand.New(src), last: map[string]string{}, file: f, keys: keys, floor: floor}, nil
 }
 
 // requirePlaceholder fails the load when a variant of key does not use ph. For
 // an entry whose whole job is to read something back, a variant without the
 // placeholder silently drops it.
-func (d *deck) requirePlaceholder(key, ph string) error {
+func (d *Deck) RequirePlaceholder(key, ph string) error {
 	for _, v := range d.file.Entries[key].Variants {
 		if !strings.Contains(v, ph) {
 			return fmt.Errorf("%q variant %q does not use %s", key, v, ph)
@@ -86,7 +89,7 @@ func (d *deck) requirePlaceholder(key, ph string) error {
 
 // text returns one variant for key with the placeholders filled in. A nil
 // receiver answers from the floor, so no caller checks whether the file loaded.
-func (d *deck) text(key string, vars map[string]string) string {
+func (d *Deck) Text(key string, vars map[string]string) string {
 	tmpl := ""
 	if d != nil {
 		if e, ok := d.file.Entries[key]; ok && len(e.Variants) > 0 {
@@ -101,7 +104,7 @@ func (d *deck) text(key string, vars map[string]string) string {
 
 // matches reports whether text is a line key could have produced. A caller that
 // has to recognise one of these lines cannot compare against a literal any more.
-func (d *deck) matches(key string, vars map[string]string, text string) bool {
+func (d *Deck) Matches(key string, vars map[string]string, text string) bool {
 	if fill(floorOf(d, key), vars) == text {
 		return true
 	}
@@ -118,7 +121,7 @@ func (d *deck) matches(key string, vars map[string]string, text string) bool {
 
 // variants returns every line the file can produce, in key order, for the
 // persona scorer. Stable order so a failure names the same variant twice.
-func (d *deck) variants() []string {
+func (d *Deck) Variants() []string {
 	if d == nil {
 		return nil
 	}
@@ -130,7 +133,7 @@ func (d *deck) variants() []string {
 }
 
 // pick chooses at random, skipping whatever this entry said last time.
-func (d *deck) pick(key string, e deckEntry) string {
+func (d *Deck) pick(key string, e Entry) string {
 	d.mu.Lock()
 	defer d.mu.Unlock()
 
@@ -153,7 +156,7 @@ func (d *deck) pick(key string, e deckEntry) string {
 
 // floorOf reads the Go literal behind key, and works on a nil deck because that
 // is exactly the case it exists for. The per-family map is the source of truth.
-func floorOf(d *deck, key string) string {
+func floorOf(d *Deck, key string) string {
 	if d != nil && d.floor != nil {
 		return d.floor[key]
 	}
@@ -164,7 +167,7 @@ func floorOf(d *deck, key string) string {
 // finds them. Families register at init; the keys are namespaced by family.
 var deckFloors = map[string]string{}
 
-func registerFloor(floor map[string]string) map[string]string {
+func RegisterFloor(floor map[string]string) map[string]string {
 	for k, v := range floor {
 		deckFloors[k] = v
 	}